If you’ve ever tried to buy gold in Vietnam, you already know the tricky part: the price on the street doesn’t always match what you see online. Domestic gold—especially SJC and PNJ brands—trades at a consistent premium over world spot prices, but that gap shifts daily based on currency moves and market sentiment. This tracker pulls together the latest quoted rates across major brands, a historical timeline, and answers to the questions Vietnamese buyers ask most.
SJC Sell: 16,650,000 VND · PNJ Sell: 16,600,000 VND · World XAU/USD: 4,557.74 USD/oz
Quick snapshot
- SJC and PNJ lead Vietnam’s retail gold market (vietnam.vn)
- 24K gold equals 99.99% purity, the standard for SJC bars and rings (vietnam.vn)
- On September 18, 2024, SJC bars fetched 80 million VND/tael buy and 82 million VND/tael sell (vietnam.vn)
- Exact realtime chi prices without a live API connection
- Whether the current domestic premium over world gold has widened or narrowed since February 2026
- SJC hit a record 93.1 million VND/tael in 2024, surpassing a 92.4 million VND/tael peak from May 2024 (SGGP English Edition)
- By April 9, 2026, SJC bars traded at 167.5–171.5 million VND/tael (bao nghe an)
- Watch the USD/VND exchange rate and Federal Reserve signals—both drive the SJC-world premium
- Domestic jewelers typically update quotes by mid-morning; afternoon moves often follow world market closes
| Metric | Latest Quote | Source |
|---|---|---|
| Top SJC Sell (per tael) | 16,650,000 VND | vietnam.vn |
| PNJ Nhẫn Tròn Sell (per tael) | 16,600,000 VND | vietnam.vn |
| Phú Quý 999.9 Sell | 16,600,000 VND | vietnam.vn |
| World XAU/USD Spot | 4,557.74 USD/oz | GoldPrice.org |
| SJC record high (2024) | 93,100,000 VND/tael | SGGP English Edition |
| SJC 167.5M VND/tael (Apr 9, 2026) | 167,500,000 VND | bao nghe an |
How much is 1 chi of 9999 gold?
In Vietnam, gold purity is expressed as a decimal: 9999 means 99.99% pure gold—the same as 24 karat. Jewelers like SJC and Phú Quý quote 9999 gold in two ways: per tael (37.5 grams) and per chi (3.75 grams, or one-tenth of a tael). The current quoted sell price for SJC 9999 gold hovers around 16,650,000 VND per tael, which translates to roughly 1,665,000 VND per chi before any retail margin is added.
A single chi of 9999 gold is not a trivial amount—it represents about one-tenth of a tael, and buyers in Hanoi or Ho Chi Minh City frequently purchase in chi increments for gifts or ceremony use.
Current 9999 gold buy/sell prices
Based on verified pricing from vietnam.vn, SJC 9999 gold rings were quoted at approximately 77.9 million VND/tael buy and 79.2 million VND/tael sell on September 18, 2024, with a marginal upward shift of 100,000 VND that morning. Phú Quý SJC rings held steady at 78–79.2 million VND/tael through mid-morning on the same date.
Comparison with other purity levels
Lower karat options like 916 (22K) trade at a discount: on September 18, 2024, 916 gold was listed at 71.69–72.19 million VND/tael. The 2–3 million VND spread between 9999 and 916 reflects the pure gold content differential and retail pricing conventions in the Vietnamese market.
How much is 1 chi of 24K gold?
24K gold is the benchmark for pure gold in Vietnam, legally defined as 99.99% purity—the identical standard marketed as 9999. Because SJC is the State-owned refiner and sets the de facto pricing anchor, 24K quotes from jewelers typically track within a narrow band of SJC’s official tael price. For buyers asking about the chi price, the math is straightforward: divide the current tael price by 10.
24K vs 9999 differences
There is no compositional difference—24K and 9999 describe the same gold content. The distinction that matters to buyers is form: SJC 24K bars carry a premium for their assaying and come with a certificate of authenticity, while 24K rings from brands like Phú Quý or Bao Tin Minh Chau are priced for jewelry use without the bar premium.
Live prices from jewelers
On September 18, 2024, jewelry-grade 999.9 gold (the standard for rings) was priced at 77,900–78,700 thousand VND per tael, with PNJ, DOJI, and Bao Tin Minh Chau all clustered around 78–79.2 million VND/tael. The spread between brands was negligible, suggesting a well-integrated national market for ring gold that day.
Price data from vietnam.vn (Vietnamese news portal tracking SJC, DOJI, PNJ daily quotes) and bao nghe an (regional Vietnamese news outlet).
Gold prices today: SJC, PNJ, 9999, 18K, 24K
Vietnam’s gold market revolves around two dominant retail brands: SJC (Saigon Jewelry Company, State-owned) and PNJ (Phu Nhuan Jewelry). Both publish daily buy and sell rates that other smaller jewelers typically follow.
Three brands matter most for daily price tracking in Vietnam.
| Brand | Form | Buy Price (VND/tael) | Sell Price (VND/tael) | Notes |
|---|---|---|---|---|
| SJC | Bars (1L, 10L, 1KG) | 80,000,000 | 82,000,000 | Certified bars; sold via banks and jewelers |
| SJC | 9999 Rings | 77,900,000 | 79,200,000 | Up 100,000 VND on Sep 18, 2024 |
| PNJ | Gold Rings (Nhẫn Tròn) | 78,000,000 | 79,200,000 | Regional consistency across HCMC, Hanoi, Da Nang |
| DOJI | Bars and Rings | 80,000,000 | 82,000,000 | Key competitor to SJC for bar trading |
| 916 (22K) | Rings | 71,690,000 | 72,190,000 | Lower karat option with reduced premium |
The implication for buyers is that SJC bars command a 2 million VND/tael spread between buy and sell, reflecting assay and certification costs that don’t apply to ring purchases.
SJC gold updates
SJC bars sold by major banks including Agribank and BIDV were quoted at 82 million VND/tael on September 18, 2024—the same rate published by the Saigon Jewelry Company itself. The 2 million VND spread between buy and sell is standard for bar transactions and reflects the cost of assaying and certification.
PNJ gold updates
PNJ gold rings showed consistent pricing across four major regions—Ho Chi Minh City, Hanoi, Da Nang, and the Western Region—on September 18, 2024, at 78,000,000–79,200,000 VND/tael. This geographic uniformity suggests the brand’s centralized pricing strategy limits regional arbitrage opportunities for buyers.
Regional variations
For ring gold, the research found no significant price differences between major cities on the dates examined. SJC 9999 rings and Phú Quý SJC rings both held at 78–79.2 million VND/tael in Hanoi and Ho Chi Minh City on September 18, 2024. Bar gold prices may show minor regional variation depending on which bank branch a buyer visits.
What is the world gold price today?
The world gold price—expressed as the spot price of XAU versus USD—fluctuates continuously on global commodity exchanges. For Vietnamese buyers, the relevant comparison is how many VND you pay per tael of SJC gold versus what the same gold content costs at world spot prices. Live world gold data is available from GoldPrice.org (tracking spot prices 24/7) and Kitco (charts from major market sessions).
USD per ounce rate
On September 18, 2024, at 5:00 AM Vietnam time, world gold was quoted at $2,569.26 per ounce, down $13.20 from the previous session, according to data from vietnam.vn. By February 9, 2026, world gold had surged to $5,022 per ounce, equivalent to approximately 156.33 million VND per tael at prevailing exchange rates.
US market prices
According to Business Insider, gold was trading at approximately $148.32 per gram (1 troy ounce ≈ 31.10 grams). Monex offers live spot prices by ounce, gram, and kilogram, useful for buyers who want to cross-check against Vietnamese quotes.
Domestic vs global trends
On September 18, 2024, the SJC bar price exceeded the international gold equivalent by approximately 4.68 million VND per tael. This premium reflects import duties, refining costs, and currency risk that domestic buyers absorb. The implication is straightforward: when world gold rises, SJC prices typically follow, but the gap can widen or narrow based on USD/VND movements.
World gold fell on September 18, 2024, primarily due to profit-taking after consecutive record highs. The Fed’s signaling of its first rate cut since March 2020 added downward pressure on gold, which typically inversely correlates with real yields. For Vietnamese buyers, this translated into a modest reprieve from the domestic premium.
Gold price per chi for SJC and PNJ
The chi is a traditional unit specific to the Vietnamese gold market—1 chi equals 3.75 grams, or one-tenth of a tael. Most jewelers quote prices by the tael but will sell by the chi on request. For SJC bars, smaller units like 1 chi or 2 chi bars carry a slightly higher sell price per tael equivalent than standard bar sizes, which buyers should factor into their comparison.
SJC chi pricing
SJC bars come in standard sizes: 1L (37.5 grams), 10L (375 grams), and 1KG (1,000 grams). Price per tael for bars on September 18, 2024, was 80 million VND buy and 82 million VND sell. For a buyer purchasing a single chi of SJC bar, the sell price effectively approaches the full tael equivalent, as jewelers price small-unit bars at a slight markup.
PNJ chi pricing
PNJ gold rings (Nhẫn Tròn) are sold by weight, and buyers can request any quantity. The quoted sell rate of 79.2 million VND/tael applies regardless of whether you buy a tael or a fraction of one. For buyers seeking exactly 1 chi of PNJ ring gold, the cost is approximately 7.92 million VND at the September 2024 rate.
Historical daily changes
On the morning of September 18, 2024, SJC 9999 rings moved up 100,000 VND per tael from the previous day’s close. Such daily ticks of 100,000–200,000 VND per tael are common when world gold moves more than $10/oz in a single session. The SJC record high of 93.1 million VND/tael in 2024 came after months of sustained upward pressure following global safe-haven demand.
| Date | World Gold (USD/oz) | SJC (VND/tael) | Premium (VND/tael) |
|---|---|---|---|
| September 2024 | — | 92,400,000 (previous record) | — |
| 2024 (post-May) | — | 93,100,000 (all-time record) | — |
| September 18, 2024 | 2,569.26 | 82,000,000 | ~4,680,000 |
| October 3, 2025 | 3,856 | 135.8–137.8M | — |
| February 9, 2026 | 5,022 | — | — |
| April 9, 2026, 10:30 AM | — | 167.5–171.5M | — |
The pattern reveals that the SJC-world premium has expanded dramatically—from roughly 4.68 million VND/tael in September 2024 to potentially 30+ million VND/tael by April 2026—driven largely by USD/VND movements.
The gap between SJC and world gold prices can swing by millions of VND per tael depending on USD/VND movement. Buyers planning a significant purchase should check the exchange rate alongside spot gold before locking in a domestic price.
Gold price timeline: key moments in 2024–2026
Five moments defined the recent trajectory of Vietnam’s gold market.
| Date | Event | Source |
|---|---|---|
| May 2024 | SJC hit previous record of 92.4 million VND/tael | SGGP English Edition |
| 2024 (post-May) | SJC set all-time high of 93.1 million VND/tael | SGGP English Edition |
| September 18, 2024 | SJC at 80–82M VND/tael; world gold at $2,569.26/oz; premium 4.68M VND/tael | vietnam.vn |
| October 3, 2025 | SJC at 135.8–137.8M VND/tael; world at $3,856/oz | Sing Hang Logistics |
| February 9, 2026 | World gold hit $5,022/oz; equivalent to 156.33M VND/tael | vietnam.vn |
| April 9, 2026, 10:30 AM | SJC bars traded at 167.5–171.5M VND/tael | bao nghe an |
What this means: buyers who purchased SJC in early 2024 at the 92M VND/tael level have seen substantial unrealized gains by 2026, but they also face a higher entry point if buying now at 167M+ VND/tael.
The domestic premium that seemed fixed at 4.68M VND/tael in September 2024 has likely widened as USD/VND moved, making entry more costly for new buyers.
What we know vs what remains unclear
Confirmed
- SJC and PNJ are the two leading gold brands in Vietnam by market share and price-setting influence
- 24K gold and 9999 gold refer to identical purity (99.99%)
- SJC bars consistently trade at a premium over world spot gold prices
- PNJ maintains regional price consistency across major cities
- SJC set a record of 93.1 million VND/tael in 2024, surpassing a May 2024 peak of 92.4 million
Unclear / requires verification
- Exact realtime chi pricing without a live API from SJC or PNJ
- The precise domestic-to-world premium as of today (May 4, 2026)
- Whether small-unit SJC bar premiums (for 1L or fractional bars) are publicly quoted
- USD/VND exchange rate used for specific conversions at each historical date
What experts and data sources say
SJC gold bars have now surpassed the previous record high of VND 92.4 million per tael set in May 2024, reaching a new peak of VND 93.1 million per tael.
— SGGP English Edition (Vietnamese government news agency)
Thus, the price of SJC gold bars is still 4.68 million VND/tael higher than the international gold price.
— vietnam.vn (Vietnamese news portal)
Gold prices in the international market fell mainly due to profit-taking pressure after gold continuously set record highs in recent sessions.
— vietnam.vn (Vietnamese news portal)
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For a deeper look at latest SJC and PNJ rates amid today’s fluctuations, domestic traders report steady demand from key jewelers.
Frequently asked questions
What units are used for gold pricing in Vietnam?
Vietnam uses two units: the tael (37.5 grams) for wholesale bar pricing, and the chi (3.75 grams, one-tenth of a tael) for smaller retail transactions. Prices are quoted in VND per tael, and jewelers convert to chi pricing by dividing by 10.
How often do gold prices update?
Major jewelers like SJC and PNJ update their quoted prices daily, typically by mid-morning. The world gold spot price updates continuously on commodity exchanges. For the most current domestic quotes, check the jeweler’s website or call the store directly before visiting.
What factors affect gold price today?
Three drivers matter most: the XAU/USD world spot price, the USD/VND exchange rate, and domestic supply-demand for bars versus rings. The Federal Reserve’s monetary policy signals also influence world gold, which flows through to domestic SJC pricing.
Is buying gold today a good investment?
Gold has historically served as a hedge against inflation and currency depreciation. For Vietnamese buyers, the key risk is the domestic premium—currently around 4.68 million VND per tael over world price—which represents a barrier to entry. Buyers who purchased at earlier records have seen substantial appreciation by 2026, but the elevated entry point creates more risk for new buyers.
Where to check official SJC prices?
SJC (Saigon Jewelry Company) publishes prices on its website and through major bank branches including Agribank and BIDV. Vietnamese news portals like vietnam.vn aggregate daily quotes from multiple jewelers for comparison.
Differences between SJC and PNJ gold?
SJC is a State-owned refiner that produces certified gold bars; PNJ is a private jewelry brand focusing on rings and decorative pieces. Both quote 99.99% purity, but SJC bars carry a higher premium due to assaying and certification. PNJ ring prices tend to run slightly below SJC ring equivalents in the same market session.
Where to find live world gold spot prices?
For the latest world gold spot price in USD per ounce, check GoldPrice.org (live 24-hour updates) or Kitco (global market charts). Convert to VND per tael using the current USD/VND exchange rate multiplied by 31.10 grams per troy ounce.
Oliver William Davies Thompson is a staff writer for MetroReport.uk, covering city news, transport, housing and urban policy. He works under Editor-in-Chief Clara Whitfield, following the newsroom standards for sourcing, verification and fact-checking set out in our editorial policies.